The Consumer Has Changed. Are You Keeping Up?
New research reveals how value and premium experiences are dominating consumer behavior in 2025.
In the five years since the pandemic, consumer habits have shifted dramatically. Our latest data shows:
Premium products are thriving too – luxury brands are outperforming mid-market rivals
One-stop shops are out – today’s shoppers visit multiple stores for the perfect product match
Experiences are being deprioritized – unless there’s clear value or excitement
Office traffic is still down – hybrid work is here to stay
Consumers are chasing value – discount stores, off-price apparel, and value grocery chains are booming
Consumers are more intentional, more selective, and more willing to spend – if you meet them with the right offer.
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