In 2025, the definition of a mall anchor is being transformed. No longer limited to massive department stores, today’s most effective anchors are experience-driven, niche retailers and dining venues that generate consistent foot traffic. From Scheels drawing long-distance visitors to Barnes & Noble outperforming traditional anchors, and fitness centers shifting early-day traffic patterns—malls are embracing a visit-focused strategy. This modern approach helps operators attract high-value shoppers, balance weekday and weekend flows, and create synergy between tenants, making malls vibrant destinations once again.