Quarterly Retail Review: Q4 2024 Highlights

Overall Trends

  • Year-over-Year (YoY) retail visits remained flat in Q4, with key milestones influenced by calendar shifts (e.g., Black Friday, Super Saturday).

  • Fitness sector dominated growth, seeing strong YoY increases in visits and foot traffic per location.

Top Performing Sectors

  • 🏋️ Fitness Chains:

    • Crunch Fitness (+22.1% visits), Vasa Fitness (+19.2%), and EoS Fitness (+15.2%) led the pack.

    • Average visits per location surged, reflecting sustained post-pandemic health trends.

  • 🛒 Discount & Dollar Stores:

    • Modest YoY growth driven by a pre-Christmas spike.

    • Five Below outperformed peers (+9.3% visits), fueled by its expansion to 1,749 stores nationwide.

  • 🛍️ Thrift & Apparel:

    • Thrift stores like Savers (+9.8%) and Goodwill (+6.5%) thrived as consumers prioritized savings.

  • 🏠 Home Improvement:

    • Harbor Freight Tools (+9.4%) and HomeGoods (+8.3%) outpaced major competitors.

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