Your Complete eCommerce Guide to GDPR Compliance
The General Data Protection Regulation (GDPR) is one of the most significant pieces of data privacy legislation to affect global business—especially eCommerce.
Whether you operate in the EU or serve EU customers, compliance isn’t optional — it’s the law.
At its core, the GDPR is about giving individuals full control over their personal data. That includes the right to access, correct, delete, and even transfer their data between companies. If you use tracking, personalization, or even store customer service data — you’re responsible for how it’s handled.
And the stakes are high: Non-compliance can result in penalties of up to €20 million or 4% of global annual revenue. But beyond the legal risk, failure to comply undermines consumer trust — a vital asset in today’s competitive eCommerce environment.
Download the Whitepaper to Get A detailed breakdown of GDPR obligations
What Is the GDPR?
The GDPR is a regulation that governs how companies collect, process, store, and transfer personal data of individuals in the EU. It applies to all businesses, regardless of size or location, that handle EU consumer data.
Personal data includes:
Online identifiers (IP addresses, cookies)
Contact and location data
Sales history, feedback, payment info
Biometric or health data
Loyalty program records
Employee and customer service data
Even pseudonymized data (like unique IDs or account numbers) counts as personal data under GDPR.
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