Discover How American Dining Is Evolving in 2025
Gain key insights into regional performance, consumer behavior, and emerging opportunities in the dining landscape
Key Insights You'll Discover
Affluence Drives Resilience:
Higher-income households are fueling the dining categories seeing growth. Fine dining now attracts markets with a $98K+ median HHI, surpassing pre-pandemic levels. QSR’s HHI remains flat, reflecting its consistent budget-conscious customer base
Coffee & Fine Dining Lead Growth
Coffee shops and fine dining establishments saw the strongest total visit growth (2.6% and 1.3% respectively). But the growth stems from expansion—visits per location actually declined, indicating a push to open new venues.
Traffic Trends: The West Wins
While most of the U.S. saw slight year-over-year traffic dips, western states like Utah, Idaho, and Nevada saw visits increase by up to 2.4%. In contrast, dining visits dropped in Washington, D.C. and much of the Midwest.