AI is reshaping how discovery and purchases happen. A growing share of demand is generated and satisfied inside large language models and agent-driven search — traditional site visits are declining. To stay visible and shoppable, enterprises need a composable blueprint.

Why it matters

• Visibility risk: fragmented stacks (batch PIMs, monolithic checkouts, siloed catalogs) make your products invisible to AI.

• Lost revenue: when AI can’t read your data, it recommends competitors or generic results.

• Time-to-market pressure: without aligned data and APIs, launching AI-enabled features takes too long.

• Business outcomes

  • Recovered discoverability across AI-powered discovery engines.

  • Faster rollout of AI-driven features and experiences.

  • Higher conversion velocity with agent-ready data, APIs, and governance.

   

• Three capability areas

  1. Enriched product representation — structured attributes and use-case language so AI can cite your SKU.

  2. Programmatic order paths — order-intent APIs, tokenized payments, and headless fulfillment to remove checkout friction.

  3. Agent safety & observability — delegated identity, time-limited tokens, and audit trails for secure automation.