Insights on Consumer Shifts Driving Scalable Retail Growth

Post-Pandemic Consumer Trends: Key Insights for Smarter Planning

Hi Vikram,

I wanted to share our Post-Pandemic Consumer Trends report, which highlights six consumer shifts that continue to shape retail and entertainment industries. Given your role in scaling Burlington’s stores operations and your perspective on both workforce culture and evolving consumer behaviors, a few insights stand out:

Value-driven expansion: Visits to value retailers have surged nearly 30% since 2019, fueling rapid growth but also demanding precise workforce planning, labor forecasting, and capital allocation to scale profitably.

Shifts in discretionary spending: The uneven recovery of sectors like movie theaters and dining reflects volatility in consumer behavior—echoing themes you’ve recently highlighted—underscoring the need for agility in financial and operational planning.

Hybrid lifestyles reshaping demand: With office visits still 33% below pre-COVID, retailers must align workforce models, scheduling, and customer experience strategies with consumers’ new routines.

For executives leading large-scale growth, these trends reinforce the importance of combining operational excellence with flexibility—ensuring scalability while adapting to consumer-driven shifts.

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