Post-Pandemic Consumer Trends: Key Insights for Smarter Planning
Hi Maria,
I wanted to share our latest report, Post-Pandemic Consumer Trends, which highlights six key shifts in consumer behavior five years after COVID. The findings offer valuable direction for marketing leaders shaping customer engagement strategies.
A few insights that may resonate with your work:
Value perception drives loyalty: Value-oriented retail categories have grown traffic by ~30% since 2019, —showing how brand positioning around value can build long-term retention.
Cross-shopping is the new norm: Shoppers increasingly visit multiple chains to find the “perfect match,” making differentiation and clear messaging more critical than ever.
Bifurcated spending patterns: Growth is strongest at both the value and premium ends, while mid-market players face pressure—requiring sharper segmentation and campaign targeting.
For marketing teams, these shifts highlight the importance of aligning campaigns with consumer priorities around value, brand experience, and selective spending.
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