Size no longer defines success. Today’s most effective mall anchors are often smaller-format businesses that deliver outsized impact. Dining chains like In-N-Out and Porto’s Bakery are outperforming traditional anchors by pulling in massive crowds within limited square footage. Pop-up activations like the Barbie Truck Tour are creating traffic surges during slower seasons. Fitness centers are shifting mall visits earlier in the day, opening new opportunities for surrounding retailers. This shift proves that thoughtful tenant selection based on real visitation data — not just square footage — is the key to sustainable growth in the new era of retail.