Value or Premium — There’s No Room in the Middle Anymore
2025 is redefining consumer behavior. Based on data from millions of visits across retail, dining, and entertainment venues, the middle ground is collapsing:
Discount stores are surging
driven by demand for savings and perceived value
Off-price apparel is thriving.
outperforming even as discretionary spending dips
Luxury retail is rising.
affluent buyers are still investing in quality and experience
Premium dining is climbing.
while casual chains fade without a strong value hook
What does this mean? If your offer is not clearly premium or obviously valuable, it’s getting squeezed out. Consumers are more decisive, more polarized, and more strategic with how they spend.
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